A Glimpse into the Grandmillenial Style and Why We Love It.

Grandmillennials have an affection for design trends 

If you are on Instagram or Pinterest, you might have noticed these interiors all over your feed, and you couldn`t put a name to a face.

But now you have it. Also known as a Granny-Chic Décor, the grandmillenial interiors are abundant in heavy floral prints, patterned wallpapers, retro furnishings, and some other kitschy décor items that might remind you of your grandparent`s house.

The Grandmillenial or Granny-Chic Décor Trend

As even the name suggests (grandmother + millennial), this style is a beautiful blend between the nostalgia of the past and contemporary styles.

A design movement in the making, the grandmillenial was born as a solution to all-look-the-same interiors that benefited from years of fame.

A reaction against mass-produced furniture and minimalistic white and grey spaces, the Granny-Chic Décor encourages you to showcase your personality and put everything on display, from botanical prints to chintz, pleated lampshades, fringe, trim, and coloured glassware.

Grandmillenial Style.
Second-hand finds, vintage gems, and retro-inspired pieces, on a open bookcase.

Are You a Grandmillenial?

If you are more of a maximalist than a minimalist, then chances are you might be one.
If you are born between 1980 and 1994, then you are a millennial. And if you have an affinity for design trends considered to be outdated (in the good sense) – prints, ruffles, embroidered linens, then you are a Grandmillenial.
A Grandmillenial is a new Traditionalist, someone who appreciates the past and realises the staying power of sound, well-edited design while putting their fresh spin on it.

Distinctive Features

  • Second-hand finds, vintage gems, and retro-inspired pieces
  • Contemporary-focused space
  • Vintage-inspired wallpaper
  • Traditional patterns, updated colourways
  • Floral prints
  • Nostalgic styling
  • Layered look
  • Bright colours
  • Chintz Upholstery
  • Big doses of patterns and texture
Grandmillenial style
Floral Prints and Vintage Inspired Wallpaper are typical of the new Grandmillenial style.

How To Get The Look

1. Mix the Old and the New

The Grandmillenial style is traditional with a modern twist.

For example, you could go for a contemporary bed, but try to incorporate traditional details on upholstery and cushions such as trim or tassels.
Mix authentic, vintage, or inherited pieces with modern buys or style the so-called dated furniture in new ways.

Incorporate dated, second-hand items in modern spaces and arrange retro-inspired elements in a way that feels contemporary.

2. Go Bold with Colours and Patterns

Vivid colours and patterns are paramount in grandmillenial designs.

But it would help if you were mindful. One step too far, and you will end up with a space that is a lot more granny than grandmillenial.
To make sure you are on the right path, you can leave the walls in a neutral colour to make room for bold pieces of furniture, such as an upholstered bed in a bold hue.

Try to find patterns that use the same colours, a shared design element, or combine one modern and straightforward pattern with one that`s busier and more detailed. Think of classic prints such as toile, chintz, and plaid featuring heavily on curtains, upholstery, and wall coverings. And make a step even further with embellishments like ruffles, pleats, and fringe.

Florals are a significant element of this trend, so try to find pleasure in layering different sized floral patterns on top of each other through your choice of soft furnishings, wall coverings, and accessories.

When it comes to color and pattern, the secret for a happy marriage between the granny and the millennial is to choose fabrics in bold patterns but keep the colour palette tight and consistent.

Grandmillenial interior design style.
Choose fabrics in bold patterns but keep the colour palette tight and consistent.

3. Granny-Kitsch Accessories

Elaborate chandeliers, ruffles, tasseled cushions and linen, needlepoint pillows, figurines, china, and crystals – Bring them all out!

Feel welcomed with fringe lighting, tasseled lamps, floral tablecloths, coloured glassware, and scalloped furniture – You are welcome!

The beauty of the grandmillenial style lets others get a sense of who you are, what you enjoy, where you have traveled, and what you have collected.

As a child, I grew up in a home that was all covered in a lace doily. It is still everywhere in my grandmother`s house, and back then, I was not too fond of it. But now, when I think about it, this helped create a timeless home full of memories and happiness and showcased my grandmother`s personality.

Final Thoughts

So if minimalism, Scandinavian, or Japandi do nothing but leave you cold, you might want to try the Grandmillenial style.

But before that, I will leave with you some thoughts that Emily MacAlpine (Interior Designer) shared on this style: “ I think this aesthetic has great depth and isn`t all shiny and new, which can be a little soulless. It is not about copying what was in granny`s lounge room, down to the lace doily, but rather taking a few key pieces that hold nostalgic value and pairing it with more contemporary pieces”.

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