Most people replace their pillows every three years, but there isn’t a hard and fast rule for replacing your own pillows.
The most likely reason you’ll replace your pillows is a sudden change in comfort levels — this happens when the fillings break down (e.g. the adhesives that hold the foam layers together can turn to powder).
We provide more information below.

Your favourite sleep position dictates how firm your pillow should be.
Side sleepers do best with a firm pillow because it supports a natural neck and spine position. Back sleepers do best with a medium-firm pillow, which lets their heads sink just enough to stay in line with their shoulders.
If you’re a tummy sleeper, you can sleep without a pillow or use a soft, thin one to keep your neck and back in sync.
There are four main types of pillows to consider:
Soft and lightweight, with a moderate rebound. When you lift your head, the pillow regains its shape relatively quickly.
Below are some recommendations:
Firm and heavy, with no rebound, it bounces back slowly when you lift your head and moulds to your head shape over time for comfort. Sound ideal? Then check out the Visco Therapy Memory Latex Pillow (they comes as a pair).
Medium firm to firm with a heavy feel. It sleeps cooler than memory foam with a responsive feel (it bounces back instantly).
Check out these models:
Soft and pliable, but sometimes scratchy when the feathers stick out. Down (the soft undercoating of birds) provides a cloud-like, luxurious feel. If that sounds dreamy, check out the Silentnight Quilted Duck Feather Pillow.
You don’t need more than one pillow, although there’s nothing wrong with sleeping with an additional soft pillow—some people place the pillow between their knees to relieve lower back pain.
Some people, including pregnant women and those with hip and lower back pain, sleep better with a U-shape or V-shaped pillow for more support.
You can pick up a good quality latex foam pillow for less than £100. A memory foam pillow should cost around £60. The cheapest are hollowfibre ones, yet they offer the best breathability and a softer feel some people prefer.